Atos Worldline wins USAGE Award for Epargnez&Cueillez loyalty programme

Berlin/Brussels, 26 February 2010 – Yesterday Atos Worldline, which brings together Atos Origin’s expertise in high-tech transactional services, has received the USAGE Award for its loyalty programme at the European Card Acquiring Forum. This prize rewards the acquirer with the most original and effective campaign for increasing the use of credit cards among merchants.
The Epargnez&Cueillez programme distinguishes Atos Worldline from the competition thanks to the unique added value it generates for the client-merchants in Belgium. The programme has been selected in particular for its highly positive impact on the transaction volume at most of the shops run by the 71 participating partners. Registered cardholders use their card three times more in the retail sector for which the programme was meant, than cardholders who don't participate.

 

Atos Worldline launched this loyalty programme in 2005 in order to help merchants and banks to stimulate the use of credit cards. The programme works according to a very simple principle. All the cardholder has to do is register on http://www.epargnezetcueillez.be/ in order to start collecting points for every transaction of at least 25 euros. When he has accumulated 5 points, the cardholder automatically receives a gift voucher for 5 euros. These cheques can be used to receive a discount on a purchase paid for by credit card at one of the over 1200 participating points-of-sale. In this way, cardholders are rewarded for using their credit cards regularly.

« We are delighted that the ‘Epargnez&Cueillez' programme was recognized as the most efficient campaign for stimulating credit card use, » declared Hugo Tembuyser, General Manager Sales & Marketing of Atos Worldline in Belgium. « This award rewards our efforts and encourages us to follow our mission to stimulate electronic payment in aid of all of the parties involved. Both cardholders and merchants benefit from the comfort and security of electronic payments. »

The European Card Acquiring Forum is a strategic event for all professionals from the card industry such as acquirers, merchants, payment plans and transaction processors.